Isn’t this a no-brainer, I hear you ask? In theory, yes, but there are other factors to take into account when considering reliability. Sometimes, delays can happen. As forwarders are dependent on a supply chain to deliver their service to you the customer, we sometimes experience unexpected delays due to circumstances beyond our control, such as unpredictable weather conditions. What makes a freight forwarder reliable is their ability to keep these instances to a bare minimum, and to keep the customer informed every step of the way, from the moment they become aware of the delay, to the point where the goods arrive safely at their destination. With good communication, you can be assured that your forwarder has done everything in their power to minimise the delay for you.